Communications for making hard stories land.
Strategy, platforms and editorial systems for human rights and social justice work across Europe, the Middle East and Southeast Asia. I lead the strategy — and I do the final cut.
Currently leading Sarajevo Debates, Bosnia's first youth platform combining debate training, documentary production and mentorship. Previously Internews, the Netherlands Embassy, IOM, vidiovo.
Strategy and media relations
Message development, press strategy, public affairs and crisis response — including for organizations under legal, reputational and hostile-actor pressure. Built and ran media relations for Dutch bilateral diplomacy in Bosnia.
Building platforms and teams
Three organizations founded or co-founded, from a documentary startup to a journalism training initiative for MENA women reporters. Partnerships with UN agencies, the EU Delegation, OSCE and Al Jazeera Balkans.
Analytics-led editorial
Chartbeat, GA and YouTube Analytics turned into editorial decisions newsrooms actually make. Tripled time-on-page on investigative work while lifting pageviews more than 50%.
Sarajevo Debates
Bosnia's first youth platform joining debate training, documentary production and mentorship. Inaugural cohort of 12, national broadcast coverage, funding from the EU Delegation, Dutch Embassy and OSCE.
By Us, For Us
A migration campaign letting migrants narrate their own routes. Producer on key episodes and production consultant: 3.2M+ users reached, 8M+ views, four language markets.
The analytics turnaround
Analytics frameworks and audience development across eight partner newsrooms: engagement up 150%, pageviews up more than 50%, time-on-page on investigations tripled.
I direct and edit. That is why the strategy works.
40+ short documentaries on press freedom and social justice. An award-winning documentary on migrant routes, AJB Documentary Film Festival. A travel and culture series for Al Jazeera Balkans. Commercial and motion work in Southeast Asia for clients including BMW and Adidas.
I keep taking selected production work alongside the comms practice — it keeps me honest about what a brief costs to make.
