Platforms built, campaigns run, newsrooms turned around.
Sarajevo Debates
Bosnia's first youth education platform to combine debate training, documentary production and mentorship — built to move how young people argue in public, not just what they know.
The problem
Bosnian public discourse rewards ethnic loyalty over argument, and young people had no structured venue to practice disagreement or to make media about their own past.
What I did
Designed the curriculum and the mentorship model, recruited nationally, secured institutional funding and partnerships, ran the communications strategy myself, and registered the organization as a formal association.
Result
Inaugural cohort delivered December 2024 to April 2025, mentored by Al Jazeera Balkans journalists and academics. National coverage across television, print and digital. 85% of participants reported improved critical thinking.
By Us, For Us
A migration campaign that let migrants narrate their own routes, built to travel across four language markets without losing the message.
The problem
Migration messaging in the region is written about migrants, rarely by them — which makes it easy to dismiss and hard to share.
What I did
Producer on key episodes and production consultant across the campaign. Story development with participants, translation, and delivery shaped by how each community actually speaks — I work in Persian and Arabic, so interviews happened without an intermediary in the room.
Result
More than 3.2 million unique users reached across digital platforms. Over 8 million views and impressions generated through paid and organic distribution.
The analytics turnaround
Eight independent Balkan newsrooms, one question: can data change what editors commission without flattening the journalism into clickbait?
The problem
Partner outlets published serious investigations into a void. No shared measurement, no audience development function, and editorial decisions made on instinct.
What I did
Implemented Chartbeat, Google Analytics and YouTube Analytics across the portfolio, built audience development frameworks each newsroom could run without me, and paired them with digital security and crisis-communications readiness for teams working under pressure.
Result
Analytics moved into editorial meetings instead of being filed in a monthly report, and each newsroom kept running the framework after the program ended. I was invited back in 2025 to see it through closure.
Netherlands Embassy, Sarajevo
Media relations and EU strategic communications for Dutch bilateral relations. Built Gen Z engagement platforms reaching 50,000+ users and ran comms for high-level visits.
vidiovo
Bosnia's first digital-first documentary platform. 40+ films, 10M+ views, partnerships with UNFPA, UNDP, EU programs and Al Jazeera Balkans. Put conflict-related sexual violence into everyday social feeds.
Inclusive Media
Training for women journalists from the MENA region with the International Women's Media Foundation and the German Foreign Ministry. 50+ journalists, curricula on trauma reporting, digital security and hostile environments.
Consulting practice
Gerila.info +150% engagement on rights content. RTV Slon +76% user retention. Gracija: editorial strategy that lifted male engagement with feminist content by 120%. Crisis response for organizations facing digital-security threats.
SEE Coalition on Whistleblower Protection
Advocacy for journalist safety and media freedom across Southeast Europe, including whistleblower protection frameworks and anti-censorship initiatives.
European Youth Press
Youth journalism initiatives across Europe and the MENA region, plus digital platforms for cross-border knowledge sharing.
Directing, editing, motion. Selected work, still ongoing.
40+ short documentaries on press freedom and social justice. Story development, camera, edit and motion graphics — I came up through post, and I still take selected production work alongside the comms practice. Commercial and motion work in Southeast Asia for clients including BMW and Adidas.
▶ Watch
Migrant routes
Award-winning documentary on migrant routes. AJB Documentary Film Festival, 2016.
▶ Watch
To memorialize Srebrenica
Multimedia essay on memory and commemoration. Voice-over, archive and animation.
Survivor profile, UNFPA
Profile of a survivor of conflict-related sexual violence. Screened at the Simon Wiesenthal Center, New York.